Agency Staff ArticlesHelpful Tips: For Employees

How to Convince Your Agency for a Bigger Marketing Budget?

Learn how to effectively advocate for a larger marketing budget in your insurance agency. This guide offers strategies to present data-driven arguments and align marketing goals with business objectives.

Trenton BerryApril 19, 2021Updated August 21, 20251 min read

Businessman Leaning on Wall Wearing a Suit and Tie

Justin and Jordan Goodman discuss producer marketing budgets and other insurance agency topics in this episode of The Independent Agent podcast.

Part 1: A producer receives higher than normal commission splits, but not enough marketing resources

Intermission: Justin tries a Guinness

Part 2: What is the appropriate dress code for agency employees?

About the author

Justin Goodman

With two decades of experience in the insurance industry, Justin is the co-founder and CEO of Total CSR and the co-founder and Managing Director of Project 55. By the age of 29, Risk and Insurance Magazine recognized him as one of the nation’s top five construction insurance experts. He has also been named to Insurance Business Magazine’s Hot 100 and was most recently honored as the 2024 Insurance Journal Agent of the Year.

Through his leadership at Total CSR, Justin has trained more than 100,000 CSRs, account managers, and producers, driven by his passion for developing the next generation of insurance professionals. When not spending time with his family, he dedicates his free time to speaking at industry events and advising agency owners across the country.

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